Welcome to Simpler Trading

Creating More Possibility & Freedom Through Trading

Simpler Trading is the market leader in interactive financial trading education.

Founded in 2010, the company has provided expert guidance and coaching to over 350,000 customers across the USA and globally. Simpler Trading’s veteran team combines over 200 years of market experience and provides in-depth knowledge and actionable, real-time ideas for trading across stocks and equity options as well as Futures and Forex.

Using state of the art technology, Simpler Trading delivers daily training to thousands of users via webinars, one-on-one coaching, live trading, interactive chat rooms and mobile solutions. Headquartered in Austin, Texas, the company employs over 30 staff and was rated #21 fastest growing company by Inc in 2014.

clients trained every year

years of combined trading experience

live training webinars annually

Our Promise To Our Customers


At Simpler Trading

Our customers are everything. We have thousands of clients who have been with us for many years, recommended friends, come to our live events and even hung out in our offices. Our purpose is to educate, inspire, support, and teach you everything you need to know to be a successful options trader, regardless of your experience. We hope you’ll find a home with us.

Only the Best

We searched all over the country and put together a team of the best and the brightest in their fields. More importantly, our Simpler Trading experts are all passionate about trading, and truly enjoy communicating, helping, and coaching traders to consistently build their portfolios and achieve their trading goals.


The Very Best Support

We have dedicated customer service teams with phone, online and real time support, including tech support sessions for members (how to set up the best trading system etc). Our goal is to ensure you get the training and support you need and we are here to help you achieve that goal. We are not satisfied unless you are completely satisfied.

The Simpler Trading Team

Simpler Trading’s success is a down-to-earth group of passionate, knowledgeable, hard working individuals who continually innovate, over-deliver, and provide the very best training, platforms and products available in the market today.

John Carter

Avrum Elmakis
Board Member

Henry Gambell
Senior Managing Director (SMD), Options Trading

Fred Bryant

Fred Bryant
Chief Operations Officer

Bruce Marshall
Director, Options and Income Trading


Carolyn Boroden
Director, Fibonacci Strategies

Raghee Horner
Managing Director (MD), Futures Trading

Neil Yeager
VP, Futures Trading

Eric Purdy
Director, Quantitative Strategies

Dr. John Clayburg
VP, Automated Trading Strategies

David Starr
VP, Quantitative Analysis

Danielle Shay

Danielle Shay
Director, Options Trading

Darrell Gum

Darrell Gum
IT Manager

Diana Carrera
E-Commerce Manager

Mandy Ditmire
VP of Product/Brand

Angela Garza

Angela Garza
Executive Assistant to
John Carter & Office Manager

Craig Perrine
Content Writer

Taylor Letterman
Senior Web Developer & Cryptocurrency Analyst


Gabe Amaya
Front End Web Developer


Ethan Lane
Director of Video Production


Sarah Durkee
Senior Graphic Designer

Mitch Walz

Mitchell Walz
Promotions & Marketing Manager

Abby Goldsmith

Abby Goldsmith
Video Editor

Sam Shames
Director, Cryptocurrency Trading

Taylor Allen

Taylor Allen
Client Services Specialist

Allison Ostrander

Allison Ostrander
Associate, Options Trading


Jody McCrary
VP of Marketing


Julia Hunt

Business Manager for Fib/BIAS

Bertrand Muhire

Bertrand Muhire
Software Development Manager

Cole Heffernan

Cole Heffernan
VP of Finance

Anthony Holland
Client Services Specialist

Alexis Brown
Client Services Specialist / Content Writer


Duncan Boggs
Client Services Specialist

Rick Davies

Rick Davies
The Data Dude


Rachel Applekamp
Marketing Associate


Jonny Ferrentino
Digital Marketing Coordinator

Chelcie Piasio

Chelcie Piasio
Digital Marketing/SEO Coordinator

Simpler Gives Back

Simpler Trading is always looking for ways to give back to our surrounding community. Our “platform” if you will, is dogs. Everyday you’ll see at least one happy pup lying next to their owner as we work in our Austin office.

A recent cause we ran for and sponsored was the Hounds for Heroes 5K Race for the Austin Dog Alliance. The ADA uses its resources to improve the lives of families and individuals through therapeutic programs which incorporate the powerful bond between dogs and humans. Check it out!