John started Simpler because he wanted to create a community of traders who educate others simply because they care about other people’s success. His setups, market knowledge, and guidance to continually improve yourself as a trader are invaluable. John is the trading expert everyone turns to when the markets go awry (as they often do), and many of our traders have taken ideas and strategies from him and morphed them into their own strategies. He’s truly one of the best, with a level of passion that draws people in, which has transformed him into the famous trader he is today.

With a passion for gambling, he’s the absolute “zen master” when it comes to being a trader. Almost always level-headed, Henry provides the cool, calm, and collected side of trading - a side most traders have struggled with for years. That makes him invaluable as the Lead Content Provider and a fantastic options trading mentor. With his daily tips and tricks, he helps traders see the analytical approach to trading and why you should or shouldn’t logically jump ship.

Fast forward to today, Henry can be found diving into the Live Trading Chatroom at the opening bell as the Vice President of Simpler Trading. During his sessions, he focuses heavily on scanning for new setups, managing open trades, and walking traders through new trades. He knows how to break down hard-to-understand macro topics to a finite, easy-to-digest micro-level.

Danielle Shay is a trader, investor, market analyst, and expert commentator. She is VP of Options at Simpler Trading, where she runs trades and analysis in the trading room, teaches classes and webinars, and writes regularly at www.fivestartrader.com. You can also find Danielle regularly in the media, as she is an expert guest on CNBC, Fox News, TraderTV Live, Stockcharts, and more.

As a swing trader, her primary focus is identifying momentum, including relative strength and weakness. She also frequently analyzes and trades earnings. Danielle’s trading setups cover equity options, stocks, indexes, and ETFs.

Using her step-by-step, top-down approach, it’s her goal as a former teacher to help traders go from zero to trading — just like she once did. She has the keen ability to relay trading information in small tangible bits where even the ‘best’ of traders will find her insights useful and easy to understand. Her motto is, “If I can do it, you can do it!” Follow her on Twitter & Youtube for more education @traderDanielle.

Sam specializes in options, equities, and macro trading using short-term signals. He started trading in 2007. He began his career by trading index futures and equities intraday, and later branched out to options which are now his trading vehicle. Sam’s strategy is top-down – the tide first, boats second. A typical path Sam will take before entering a position is understanding the setup on the index (such as S&P or Nasdaq first), then the sector (such as technology, second), and the stock third. This gives him an edge in trading as it shows the money flow from the broad market to stocks. Once he has found a setup, he looks for an entry using multiple timeframe analyses to ensure that the signals are aligned on the weekly, daily, and intraday charts. The strongest setups have clean alignment from the intraday to the weekly.

Bruce is the Senior Director of Options and Income Trading and a devoted mentor here at Simpler. He’s traded professionally for 34 years, including managing Wall Street's $150 million in institutional funds. We’re lucky to have him trading in several of our memberships. In addition to the Mastering the Trade Room, he has his own service called Bruce’s Income Accumulation System (BIAS), where he focuses on safely generating options income using his favorite strategies. He’s a meticulous planner and organizer. From a macro perspective, he’s especially top-notch in his attention to the market, especially in the volatile environment.

Taylor got an early introduction to trading from his father Jim. At age 17, he introduced Taylor to videos of John Carter, who quickly became a role model and someone Taylor would ultimately model his game after. Not being attracted to the status quo, Taylor decided to finish school online while he devoted all his free time to trading. Since then, Taylor has focused daily on improving his trading skills. He has succeeded in mastering a single setup, the squeeze, and is a strong proponent that one can make a career out of trading nothing but this setup alone. Taylor seeks to teach and educate others on how to make a legitimate career path out of trading. This path allows for freedom, gratification, and success based on their own hard work.

Allison is an integral part of the Simpler Trading family where she continues to share her over a decade's worth of options trading experience and knowledge within our community. She has experienced and seen other traders go through the common ups and downs of trading. For those who have trouble with position sizing, risk tolerance, chart reading, or options trading, Allison’s Recycling Risk sessions are a “must-watch.”

She aims to help traders minimize the downs so their ups can outshine in their accounts. Allison can easily explain complex trading strategies and chart patterns for traders. Her unique view of how to look at capital Risk, the chart, and the option chain can give any trader a new perspective on investing.

David is Simpler Trading’s “Mad Scientist.” He is the creator of the popular Voodoo Lines® and Ready, Aim, Fire! indicators. A trained theoretical mathematician who later took his MBA first in his class, he now trades full-time in addition to helping Simpler Trading clients achieve their own success. Many might consider David’s academic achievements and his experience as a strategic management consultant, building companies and taking them public, to be some of the most respected as ideal preparation for success in financial markets. However, he is passionate about stressing that the key to trading success is understanding and managing one’s own emotions. David’s consulting clients prize his ability to provide customized insights into unique business situations.

Neil is our intraday futures, currencies, and commodities trading expert and statistician. He has a wealth of knowledge about the markets. His combination of market profiling, Japanese candlesticks, and statistical data he pulls from personal studies he conducts on the /ES will improve your knowledge of the markets immensely. He is methodical and conservative in his entries and has excellent risk-to-reward ratios on his trades. Neil’s strategies are strengthened by statistical modeling and backtests.

Lorna came to trading out of pure necessity. For most of her working life, she was a programmer who traveled the world programming and teaching others for various companies. The more she traveled, the more she realized that she could be more efficient if she understood the forex markets. Lorna’s goal was to take advantage of the price fluctuations between her dollars and the currencies of the countries she regularly visited. That is when she found Raghee Horner. When she discovered she was part of Simpler Trading, Lorna was all in. She joined Simpler as a customer and eventually joined the team. She loves teaching and trading (and programming!), and her goal is to pay forward what she learned from everyone at Simpler and help others on their own trading journey.