Turning Ideas Into Real-World Trading Tools


Simpler Trading Team

3 min read

When fighting this wild market, who better to help you build a plan of action than someone working deep in the trenches of trading?

The trading methods and tools used by Simpler’s team allow traders to maintain critical focus on market activity. This leads them to the data needed to create solid setups and trades.

At Simpler Trading, the key tools our traders focus on are charts and indicators. These allow them to view and interpret a variety of key levels in the market, including  sentiment, stock price, and trading volume.

But where do they get the trade-revealing tools they use daily?

This week’s “Friday Feature” team member is Eric Purdy, Director of Quantitative Strategies. There is nothing more valuable at Simpler Trading than our biggest asset – our people. The information, resources, and experience our traders deliver reach around the world daily.

Eric is the trader “behind the code” who turns ideas from Simpler’s traders into indicators that work.

Before diving into trading full-time Eric was a fighter pilot in the U.S. Navy. His 20-year career included tours as a flight instructor, teaching university physics and ethics at the U.S. Naval Academy, and multiple combat deployments in the F/A-18 Hornet.

Eric entered his career as a retail trader during the dotcom bubble at the turn of the century and ultimately discovered his strengths were in the fusion of options trading and creation of unique technical indicators. His knowledge and insight has created multiple indicators used daily by Simpler’s traders and untold numbers of other traders across multiple computer trading platforms.

Simpler’s traders hold Eric in high regard as he continually brings to life the tools that help make their trading more consistent and successful.

The Simpler Trading team depends on Eric as he turns their imagination into reality. His indicators allow traders to track elements of the market that bring tangible results to their trading accounts. He translates traders’ visions into indicators that allow them to become more disciplined, more capable, and ultimately improve their profitability.

When traders view colorful lines, candles, or bars using one of Simpler’s indicators, it is because of Eric who turned an idea into a clear, functional, and easy-to-read tool that our traders use in real-time trading. His behind-the-scenes work is described by our traders at a “genius” level that has helped improve the efforts of traders around the world.

Thanks to Eric’s diligent work, traders can have quantitative strategies at their fingertips.

Eric and the team of traders at Simpler are always working to share their tools for success with traders who want to develop a more productive trading experience.

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