Simpler Trading

The Quarterly Profits Formula

Danielle’s Strategy To Tackle Earnings Season Successfully

With Danielle Shay, VP of Options


Indicator Installation Session: April 8th

Strategy Class: April 10th

Live-Trading: April 13th, 15th, 16th, 20th, 21st & 22nd

Choose the Package You Want:

What's Included:

Earnings Strategy Class

Earnings Hot Zone Indicator

3 Days Pro Live-Trading

3 Days Elite Live-Trading



  • Earnings Strategy Class
  • Earnings Hot Zone Indicator
  • 3 Days Pro Live-Trading
  • 3 Days Elite Live-Trading
  • Buy now



  • Earnings Strategy Class
  • Earnings Hot Zone Indicator
  • 3 Days Pro Live-Trading
  • 3 Days Elite Live-Trading
  • Buy now

    Best Value



  • Earnings Strategy Class
  • Earnings Hot Zone Indicator
  • 3 Days Pro Live-Trading
  • 3 Days Elite Live-Trading
  • Buy now

    *As a special bonus, Danielle has pre-recorded this class so you can get it into your hands immediately.

    With earnings season coming up soon, Danielle wanted to make sure you get this into your hands as soon as possible! Danielle will also be doing a LIVE version on Saturday, April 10th. Come with your questions!

    Strategy Class Starts Soon!

    Basic Package / $597

    Quarterly Profits Strategy Class + Earnings Hot Zone Tool + Indicator Installation Session

    Indicator Installation Session: Thursday, April 8th from 3:30pm to 4:30pm Central
    Strategy Class: Saturday, April 10th from 12:00pm to 4:00pm Central

    Quarterly Profits Strategy Class

    With most setups, traders are at the whim of markets - wishing and waiting for their favorite patterns to appear.


    Danielle’s proven formula is time tested to nail these quarterly setups. Earnings Season comes around 4 times per year, and covers 10 weeks out of a quarter. There are multiple setups and trades within this timeframe, including trending patterns for several weeks prior to Earnings reports, along with very active trades overnight. It’s a great time for opportunity to arise.

    Since this season comes around once every quarter, it’s one of the most reliable things that occurs in the market. That’s why it’s so crucial to know how to properly trade Earnings. While we may not have any idea when a pandemic will occur, or when the market will pullback… but that’s not the case here as it’s on a calendar and comes without fail.

    That’s why Danielle’s developed a Quarterly Profits Formula that’s designed to consistently extract gains from Earnings Season, and now she wants to share it with you. As the “Run Into Earnings” is typically the most lucrative time for Danielle in trading every year and every quarter, this is one of her most trusted formulas.

    During the momentum run up into Earnings is when Danielle makes the most exponential gains on her account, and when she has the highest amount of setups at one time. As you will soon see, there’s opportunity everywhere. During this class, Danielle is going to show you exactly how she makes her picks on this quarterly based, calendar system. Once you know how to find the opportunities in the market, you can also master the use of this formula fully. In order to trade this setup, traders need an understanding of why the patterns work, the statistics behind them and which setups represent the best opportunities.

    During this class you’ll discover:

    Case Study: Danielle’s 75% winner in John Deere (that continuously repeats itself)

    The secret to Danielle’s most lucrative time to trade

    How Danielle exploits 3 Earnings patterns every quarter

    5 key numbers to know if you’re going to trade Earnings Season

    Each Earning’s quarterly patterns that repeat themselves again, and again (and how to trade them)

    Case Study: Danielle’s 110% winner in PLTR

    And so much more!

    Plus, when you purchase any package you’ll also receive Danielle’s custom set of scans at no additional cost. These scans help Danielle to identify top opportunities for trading the ‘Run into Earnings’, Earnings reports, and post Earnings moves. These scans are designed to help you identify top tickers within seconds.

    Earnings Hot Zone Indicator

    This tool is a three-for-one. The Earnings Hot Zone Indicator is a ‘Run into Earnings’ Indicator and Statistics tool, PLUS an ‘Implied Volatility Gauge.’ The Hot Zone is a fantastic visual that allows traders to see within seconds ideal trading time frames. This, paired with the stats tool, gives traders both a visual and numerical set of statistics to identify trades backed by statistics.

    This tool goes with the Earnings Volatility indicator, for the complete package.


    Volatility is a critical part of trading this season, so these tools go together but they are made separately as the first one goes on the top part of the chart and the second on the bottom. That’s why this package also includes an Indicator Installation Session to make sure your Indicator is in “tip-top” shape, and that you’re ready to hit the ground running for the class as well as any live trading sessions.

    This tool gives traders the statistics they absolutely need to identify the best trades. It identifies these shots, in addition to giving traders critical information, such as previous quarters analysis, dollar and percentage moves, actual versus expected moves, trends and more!

    This tool is incredibly beneficial when used with the Quarterly Profits Formula as it makes the work much easier. Danielle wouldn’t recommend tackling any of the potential setups without this, which is why we’ve included it in the Basic Package. This tool can help you during the ‘Run into Earnings’, actual Earnings Season and their subsequent reports, as well as post-Earnings moves you may otherwise miss. At the present time, this indicator is only available on ThinkorSwim (TOS).

    Pro Package / $997

    Quarterly Profits Strategy Class + Earnings Hot Zone Tool + Indicator Installation Session +
    3 Days Pro Live-Trading

    Live Trading Day 1: Tuesday, April 13th from 1:00pm to 3:30pm Central
    Live Trading Day 2: Thursday, April 15th from 1:00pm to 3:30pm Central
    Live Trading Day 3: Friday, April 16th from 8:20am to 10:00am Central

    Take advantage of this special opportunity to watch Danielle use her Earnings Strategy and Earnings Indicator to identify setups in real-time. This is a chance to ‘earn while you learn’ and see how it’s possible to ONLY take the best trades (and avoid the rest) no matter what the market throws at you.

    As always, our informal goal is to make enough during ONE session to more than pay for your investment (obviously, no promises). However, the real value is priceless as you can trade alongside Danielle and ask her questions in real-time to expand your knowledge.


    Elite Package / $1,397

    Quarterly Profits Strategy Class + Earnings Hot Zone Tool + Indicator Installation Session + 3 Days Pro Live-Trading + 3 Days Elite Live-Trading

    Live Trading Day 4: Tuesday, April 20th from 1:00pm to 3:30pm Central
    Live Trading Day 5: Wednesday, April 21st from 1:00pm to 3:30pm Central
    Trading Day 6: Thursday, April 22nd from 8:20am to 10:00am Central

    During these three additional days, continue to trade alongside Danielle as she manages, watches, and adjusts her trades accordingly. Having all six days that span out over weeks to live-trade is a fantastic opportunity giving you the chance to dive deeper into each individual trade, as you’ll have continued guidance for a longer period of time.

    If you know how much you can learn and grow as a trader during just ONE live-trading session, imagine what SIX could do?

    Here is what fellow Simpler Trading community members said about Danielle Shay:

    “@danielleshay This was a very good class. It actually went by fast for me. You are a great teacher. Thank you for your patience and time. I appreciated the portion on how much to put on Risky Business vs Reliable Runners. Thanks.”

    -David L

    “Danielle, You are my master instructor. Thank you for having such great classes that allow me to maximize my trades. Have a great day, Danielle! You and your indicator are awesome!”

    -Rebecca Tarr

    “I look forward to your market commentary every day... it's a huge help to navigate these tricky markets... Thanks, @danielleshay!”


    “@danielleshay Great advice and communicative leadership. Thank you.”


    “You are the best Danielle. Your passion to help others and teaching capabilities are authentic and effective. Game-changing opportunity.”

    -dan r

    About Danielle Shay

    Danielle Shay is a market analyst, trader, and expert commentator. She is Vice President of Options at Simpler Trading where she runs analysis in the trading room, teaches classes and webinars, and writes the Five Star Trader newsletter. You can also find Danielle regularly in the media, as she is an expert guest on CNBC, Fox News, Nasdaq TradeTalks, and more. As a momentum trader, her primary focus is identifying relative strength trading setups and trading them using equity options, stocks, and ETFs. Using her step-by-step, top-down approach, it’s Danielle’s goal as a former teacher, to help traders go from zero to trading — just like she once did. She has the keen ability to relay trading information in small tangible bits where even the “best” of traders will find her insights useful and easy to understand. Her motto is, “If I can do it, you can do it!” Follow her on Twitter for more education @traderDanielle.


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