Stop Trading the News.
Start Trading the Right Setups.
You check Twitter. Scan the headlines. Read what someone on CNBC said about the Fed. Then you've got twenty minutes to turn all of it into a trade.
Every evening at 5:30 PM CT, our traders send you the setups worth watching for the next session.
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Sent every market day at 5:30 PM CT.
The Setups Worth Watching
Delivered straight to your inbox every market day — before the open.
Daily Trade Ideas
Stock & options setups with defined entry, stop, and target levels.
Market Pulse
What moved today — and what it means for tomorrow's session.
Weekly Squeeze Watchlist
Top names building momentum — on your radar early.
Daily Video + Trader Take
Short breakdown of what happened and chart analysis from traders who were in the market all day.
By the Time News Hits, You Missed the Move
The market gaps on a tweet. Reverses on a Fed statement. Crushes a stock on earnings that beat. That's what happens when you trade the news cycle instead of the setup.
✕ Trading the News
You're reacting to headlines after the move has already started. By the time you process the story, the edge is gone — and the risk is higher.
✓ Trading the Setup
The pros who catch these moves weren't faster at reading headlines. They had their levels identified before the session started. When the trigger came, they got in.
The news is the media's spin on what already happened. If you want an edge, you trade the setup. Not the story.— John Carter, Founder of Simpler Trading
Most services need you to feel like something is always happening. We'd rather protect your capital on the days when the edge isn't there.
Everything You Need Before the Open
Daily Trade Ideas
Stock & options setups with key entry and exit levels.
Market Pulse
What moved today, and what it means for tomorrow.
Squeeze Watchlist
Top names building momentum — on your radar early.
Daily Video
A short breakdown of what happened and what we're watching.
Trader Take
Chart analysis from traders who were in the market all day.
Actionable Trading Insights
Recent issues have covered topics like these:
A real setup with a defined exit. Ready to act on.
We're Traders, Not Analysts
Every weekday after the close, our trading desk distills the session into the setups worth watching tomorrow — not a research report from the sidelines.
Simpler Insights is written by active traders who live in the same charts and risk decisions you do. The goal isn't a single personality. It's a clear process: what moved, what's set up, and what to leave alone.
- Built by traders who take risk — not just write about markets
- Desk coverage across options, structure, sectors, futures & more
- Defined levels and scenarios you can map to your own plan
The desk includes traders like Henry Gambell (options flow), Jonathan McKeever (market structure), Danielle Shay (sector rotation), and specialists across futures, crypto, and macro — alongside the broader Simpler Trading team.
Built on foundations from founder John F. Carter and the TTM Squeeze process still used across the desk.
Insights You Can Trust. Traders You Can Count On.
Trusted by Traders
"Simpler Insights is the first email I open every morning. The trade ideas and market breakdowns save me hours of research."
"The watchlist and chart insights have helped me find better setups and stay ahead of the market every week."
"Clear, actionable, and right to the point. It's like having a team of pros in your inbox."
The Setups Worth Trading Tomorrow.
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